---
title: "Vertriebsglossar: Begriffe aus Outbound und Sales Development"
description: Die wichtigsten Begriffe aus Outbound Sales und Sales Development, kurz erklärt. Von SDR über ICP bis Pipeline Coverage, jeweils mit dem häufigsten Irrtum dazu.
---

[Zu Content springen](https://voyage8.group/glossar#main-content)

[![Voyage8 Group Logo](https://voyage8.group/hs-fs/hubfs/CI/2x/logo@2x.png?width=470&height=413&name=logo@2x.png)Startseite](https://voyage8.group?hsLang=de-de)

- Services
  
    - [SDR as a Service](https://voyage8.group/sdr-as-a-service?hsLang=de-de)
    - [GTM Advisory](https://voyage8.group/gtm-advisory?hsLang=de-de)
    - [Interim Management](https://voyage8.group/interim-management?hsLang=de-de)
- [Blog](https://voyage8.group/blog?hsLang=de-de)

[Meeting buchen](https://voyage8.group/meetings/ali-saffari?hsLang=de-de)

- Services
  
    - [SDR as a Service](https://voyage8.group/sdr-as-a-service?hsLang=de-de)
    - [GTM Advisory](https://voyage8.group/gtm-advisory?hsLang=de-de)
    - [Interim Management](https://voyage8.group/interim-management?hsLang=de-de)
- [Blog](https://voyage8.group/blog?hsLang=de-de)

[Meeting buchen](https://voyage8.group/meetings/ali-saffari?hsLang=de-de)

# Vertriebsglossar: Begriffe aus Outbound und Sales Development

Dieses Glossar erklärt die Begriffe, die in Outbound-Projekten täglich fallen, in kurzer und praxisnaher Form. Jeder Eintrag beantwortet zuerst, was der Begriff bedeutet, und benennt dann den Irrtum, der in der Praxis am häufigsten daran hängt.

## Grundbegriffe im Outbound

- [Sales Development Representative (SDR)](https://voyage8.group/glossar/sdr?hsLang=de-de)
- [Outbound Sales](https://voyage8.group/glossar/outbound-sales?hsLang=de-de)
- [Cold Calling](https://voyage8.group/glossar/cold-calling?hsLang=de-de)
- [Sales Cadence](https://voyage8.group/glossar/sales-cadence?hsLang=de-de)
- [Gatekeeper](https://voyage8.group/glossar/gatekeeper?hsLang=de-de)

## Zielgruppe und Ansprache

- [Ideal Customer Profile (ICP)](https://voyage8.group/glossar/icp?hsLang=de-de)
- [Buyer Persona](https://voyage8.group/glossar/buyer-persona?hsLang=de-de)
- [Buying Center](https://voyage8.group/glossar/buying-center?hsLang=de-de)
- [Total Addressable Market (TAM)](https://voyage8.group/glossar/tam?hsLang=de-de)

## Qualifizierung

- [Sales Qualified Lead (SQL)](https://voyage8.group/glossar/sql?hsLang=de-de)
- [Discovery Call](https://voyage8.group/glossar/discovery-call?hsLang=de-de)
- [BANT](https://voyage8.group/glossar/bant?hsLang=de-de)
- [MEDDIC](https://voyage8.group/glossar/meddic?hsLang=de-de)
- [No Decision](https://voyage8.group/glossar/no-decision?hsLang=de-de)

## Kennzahlen

- [Connect Rate](https://voyage8.group/glossar/connect-rate?hsLang=de-de)
- [Cost per SQL](https://voyage8.group/glossar/cost-per-sql?hsLang=de-de)
- [Pipeline Coverage](https://voyage8.group/glossar/pipeline-coverage?hsLang=de-de)
- [Ramp-Zeit](https://voyage8.group/glossar/ramp-zeit?hsLang=de-de)
- [Sales Cycle](https://voyage8.group/glossar/sales-cycle?hsLang=de-de)

## Rollen

- [Sales Development Representative (SDR)](https://voyage8.group/glossar/sdr?hsLang=de-de)
- [Account Executive (AE)](https://voyage8.group/glossar/account-executive?hsLang=de-de)

Ausführlichere Beiträge zu diesen Themen findest du im [Blog](https://voyage8.group/blog?hsLang=de-de), unter anderem zu [Cold Calling 2026](https://voyage8.group/blog/cold-calling-2026-warum-der-kanal-nicht-stirbt-sondern-sich-teilt?hsLang=de-de), zur [Unterscheidung von Markt- und Pipeline-Problem](https://voyage8.group/blog/markt-oder-pipeline-problem-diagnose-die-du-vor-skalierung-brauchst?hsLang=de-de) und zu den [tatsächlichen Kosten eines internen SDR](https://voyage8.group/blog/was-ein-interner-sdr-wirklich-kostet-der-ehrliche-vergleich?hsLang=de-de).

[![logo-negative@2x](https://voyage8.group/hs-fs/hubfs/CI/2x/logo-negative@2x.png?width=57&height=50&name=logo-negative@2x.png "logo-negative@2x")](https://voyage8.group?hsLang=de-de)

[Datenschutz](https://voyage8.group/datenschutz?hsLang=de-de) · [Impressum](https://voyage8.group/impressum?hsLang=de-de) · [Karriere](https://voyage8.group/karriere?hsLang=de-de) · [Über uns](https://voyage8.group/ueber-uns?hsLang=de-de) · [Glossar](https://voyage8.group/glossar)

© 2026 Voyage 8 Group. All rights reserved.

<https://www.linkedin.com/company/voyage8/>

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